Creative Media focuses on creative arts knowledge and skills, and how they can be utilised and applied within communication roles. It develops creative knowledge skills by emphasising the power of clear, engaging, persuasive, and powerful storytelling, messaging and meaning making across a variety of settings. It will blend applications of text, image, sound in still, auditory, moving and interactive spaces. Creative Media includes papers in design thinking, professional and creative writing, the grammar of moving image, semiotics of sound, creative communication, audience reception and user patterns.

Creative Media is available as a first major for the Bachelor of Communication (BC). Creative Media may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Creative Media as a single major for the BC, students must gain 135 points from papers listed for Creative Media, including 105 points above 100 level, and 60 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, MEDIA320, and 45 points chosen from the 300 level papers listed for Creative Media.

To complete Creative Media as part of a double major for the BC, or other undergraduate degree, students must gain 120 points from papers listed for Creative Media including 90 points above 100 level, and 45 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, MEDIA207, MEDIA220, MEDIA320, and 30 points chosen from the 300 level papers listed for Creative Media.

To complete a minor in Creative Media, students must complete 60 points from the papers listed for the Creative Media major, including at least 30 points above 100 level.

Other qualifications

Prescriptions for:

Creative Media papers

100 Level 200 Level 300 Level
Code and paper title Points
ARTSC112 Music, Sound and Human Communication right arrow

Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and...

15 25B (Online)
MEDIA100 Understanding Visual Culture right arrow

Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to...

15 25A (Hamilton) & 25A (Hangzhou City University, Hangzhou China)
Code and paper title Points
DSIGN252 Cultural Perspectives for Design right arrow

The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse...

15 25B (Hamilton) & 25X (Hangzhou City University, Hangzhou China)
LINGS204 Language of Social Media right arrow

This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts.

15 25G (Online)
MEDIA205 Beyoncé, Batman and Barbie: Fans and Fan Cultures right arrow

This paper looks at the history of fandom to the present day, developing understandings of why people develop and maintain fandoms, the variety of...

15 25A (Hamilton)
MEDIA207 Transmedia Storytelling right arrow

This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media...

15 25B (Hamilton)
MEDIA220 Creative Media Production right arrow

This paper will engage students with a client-based approach to media production. Students will be asked to produce creative projects adhering to...

15 25A (Hamilton)
Code and paper title Points
MEDIA305 Interactive Media Design right arrow

Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual...

15 25B (Hamilton) & 25X (Hangzhou City University, Hangzhou China)
MEDIA310 Human Interest Storytelling right arrow

This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical...

15 25A (Hamilton)
MEDIA320 Lens-based Project right arrow

This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students...

15 25B (Hamilton)
MEDIA330 Podcasting right arrow

Podcasting has become an increasingly popular way of telling stories, exploring issues and educating. This paper will explore this relatively new...

15 25B (Hamilton)
THSTS302 Arts, Creativity and Wellbeing right arrow

This paper integrates practice and theory, exploring embodied experiences of the relationships between arts, creativity and wellbeing. Contemporary...

15 25A (Hamilton)
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2025 Catalogue of Papers information current as of 24 Dec 2024 01:00am