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20
400
MSYS212 (2013 & 2014), MSYS353
Social media and related smart technologies are creating incredible new business opportunities, while potentially crippling unprepared companies and industries, and leaving behind workers who are unwilling or unable to adapt. This paper uses lectures, lab-based activities, and investigations of real organisations to examine how to get social media working on behalf of a business. The role of social media in public relations is also emphasised.
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