Examines the theoretical underpinnings and practical applications of selected services marketing topics. Through theoretical analysis, examines the complexity and difficulties in creating, managing, and evaluating services.

Teaching Periods and Locations


19B (HAM) Paper outline	B Trimester : 08 Jul 2019 - 03 Nov 2019	Hamilton	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

19B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 5:00 PM	MS4.G.01, Hamilton	Jul 9 - Oct 13
Lecture 2	Thur	1:00 PM - 3:00 PM	MSB.1.03, Hamilton	Jul 11 - Oct 13

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


19B (HAM)	$1,936

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


19B (HAM)	$7,343

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG554