30
500
B Trimester
Online
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT552 or MKTG552
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
Teaching Periods and Locations
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21B (NET)
Online
21B (NET)B Trimester :12 Jul 2021 - 07 Nov 2021OnlineOnlinePaper outline100% internal assessment
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21B (NET) Paper outline |
B Trimester : 12 Jul 2021 - 07 Nov 2021 |
Online | Online | 100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 21B (NET) | $1,997 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 21B (NET) | $7,714 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 15:40pm
- Indicative fees current as of 29 Oct 2024 01:20am