This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Teaching Periods and Locations


23A (HAM) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23A (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 5:00 PM	MSB.1.03, Hamilton	Feb 28 - Jun 4
Lecture 2	Thur	1:00 PM - 3:00 PM	MSB.1.03, Hamilton	Mar 2 - Jun 4

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23A (HAM)	$2,086

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23A (HAM)	$8,521

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG551