MRKTG308

Strategic Brand Management

2023

15

300

A Trimester

Hamilton, Tauranga

MRKTG101 and MRKTG102 (or equivalent)

MKTG371, MKTG471

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

23A (HAM)
Paper outline
A Trimester :
27 Feb 2023 - 25 Jun 2023
Hamilton 100% internal assessment
23A (TGA)
Paper outline
A Trimester :
27 Feb 2023 - 25 Jun 2023
Tauranga 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23A (HAM) 23A (TGA)
Name Day Time Room Dates
Lecture 1 *ONLINE Wed 10:00 AM - 11:00 AM ON-LINE, Hamilton Mar 1 - Jun 4
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 12:00 PM TCBD.G.04, Tauranga Feb 27 - Jun 4
Lecture 2 *WORKSHOP Thur 9:00 AM - 11:00 AM TCBD.G.04, Tauranga Mar 2 - Jun 4
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
23A (HAM) $888
23A (TGA) $888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

23A (HAM) $4,091
23A (TGA) $4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 22:30pm
  • Indicative fees current as of 29 Oct 2024 01:20am