This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

Occurrence Code The occurrence code shows when and where the paper occurrence is offered e.g. 24 (2024) year + A (trimester/teaching period) + HAM (Hamilton).	Teaching Period The trimester or teaching period, start and end dates for the paper occurrence.	Location Where the paper occurence is offered.	Delivery mode How the paper occurrence will be offered - in-person, online, or blended (FLEXI) to suit both in-person and online audiences.	Assessment weighting The internal assessment examination weighting indicates how much of the paper is internally assessed and how much is formally examined. Examinations are scheduled in a formal examination period.
21A (HAM) Paper outline	A Trimester : 01 Mar 2021 - 27 Jun 2021	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment

Timetabled lectures

Name	Day	Time	Room	Dates
Lecture 1	Tue	2:00 PM - 3:00 PM	ONLINE, Hamilton	Mar 2 - Jun 6

Visit the online timetable for this paper for more details

Indicative Fees

Occurrence When (the year and trimester) the paper occurence is offered.	Domestic Tuition Fee Domestic student fees are a singular tuition fee.
21A (HAM)	$850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Occurrence When (the year and trimester) the paper occurence is offered.	International Tuition Fee International student fees are a singular fee.
21A (HAM)	$3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308