MRKTG308

Strategic Brand Management

2021

15

300

A Trimester

Hamilton

MRKTG101 and MRKTG102

MKTG371, MKTG471

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations

21A (HAM)
Paper outline
A Trimester :
01 Mar 2021 - 27 Jun 2021
Hamilton 100% internal assessment

Timetabled lectures

21A (HAM)
Name Day Time Room Dates
Lecture 1 Tue 2:00 PM - 3:00 PM ONLINE, Hamilton Mar 2 - Jun 6
Visit the online timetable for this paper for more details

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
21A (HAM) $850

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

21A (HAM) $3,783

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 16:05pm
  • Indicative fees current as of 29 Oct 2024 01:20am