15
300
A Trimester
Hamilton
MRKTG101 and MRKTG102
MKTG371, MKTG471
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
Teaching Periods and Locations
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21A (HAM)
Hamilton, FLEXI mode, Synchronous
21A (HAM)A Trimester :01 Mar 2021 - 27 Jun 2021HamiltonPaper outline100% internal assessment
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21A (HAM) Paper outline |
A Trimester : 01 Mar 2021 - 27 Jun 2021 |
Hamilton |
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100% internal assessment |
Timetabled lectures
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21A (HAM)
| Name | Day | Time | Room | Dates |
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| Lecture 1 | Tue | 2:00 PM - 3:00 PM | ONLINE, Hamilton | Mar 2 - Jun 6 |
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 21A (HAM) | $850 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 21A (HAM) | $3,783 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 16:05pm
- Indicative fees current as of 3 Apr 2025 01:20am