15
300
A Trimester
Hamilton
MRKTG101 and MRKTG102
MKTG371, MKTG471
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.
Teaching Periods and Locations
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21A (HAM)
Hamilton, FLEXI mode, Synchronous21A (HAM)A Trimester :01 Mar 2021 - 27 Jun 2021Hamilton100% internal assessment
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21A (HAM) Paper outline |
A Trimester : 01 Mar 2021 - 27 Jun 2021 |
Hamilton |
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100% internal assessment |
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 16:05pm
- Indicative fees current as of 29 Oct 2024 01:20am