This paper is not offered for 2025
For previous occurrences, try the 2024 version of this year.
15
300
MKTG151 or MRKTG101
MKTG352, MRKTG205
The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.
Additional information
- Indicative fees current as of 11 Dec 2024 01:20am