The paper applies marketing research techniques as the basis for a range of marketing decisions; such as market needs analysis and segmentation, new product development, and customer satisfaction monitoring.

Teaching Periods and Locations


19B (HAM) Paper outline	B Trimester : 08 Jul 2019 - 03 Nov 2019	Hamilton	On-campus	100% internal assessment
19B (TGA) Paper outline	B Trimester : 08 Jul 2019 - 03 Nov 2019	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

19B (HAM) 19B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Mon	4:00 PM - 6:00 PM	-	Jul 8 - Oct 13

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	4:00 PM - 6:00 PM	TCBD.3.03, Tauranga	Jul 8 - Oct 13

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


19B (HAM)	$824
19B (TGA)	$824

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


19B (HAM)	$3,566
19B (TGA)	$3,566

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG305