MRKTG303
Advertising and Integrated Marketing Communications
This paper is not offered for 2023
For previous occurrences, try the 2022 version of this year.
15
300
MKTG151 or MRKTG101
MKTG273, MKTG373 and MRKTG203
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.
Additional information
- Indicative fees current as of 8 Jan 2025 01:20am