This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Teaching Periods and Locations


25A (HAM) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Hamilton		100% internal assessment
25A (TGA) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

25A (HAM) 25A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Thur	9:00 AM - 11:00 AM	L.G.04, Hamilton	Feb 27 - May 25
Lecture 2 *ONLINE	Thur	9:00 AM - 11:00 AM	ON-LINE, Hamilton	Mar 6 - Jun 1

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1 *ONLINE	Thur	9:00 AM - 11:00 AM	ONLINE, Tauranga	Feb 27 - Jun 1

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


25A (HAM)	$968
25A (TGA)	$968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


25A (HAM)	$4,553
25A (TGA)	$4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG205

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Business Analytics

Additional information

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