This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


23B (HAM) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Hamilton		100% internal assessment
23B (TGA) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23B (HAM) 23B (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *FIRST WEEK ONLY	Tue	9:00 AM - 10:00 AM	-	Jul 11 - Jul 16
Lecture 2	Thur	3:00 PM - 5:00 PM	MSB.1.04, Hamilton	Jul 13 - Oct 15

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 10 - Oct 15
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 12 - Oct 15

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23B (HAM)	$888
23B (TGA)	$888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23B (HAM)	$4,091
23B (TGA)	$4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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