MRKTG203

Advertising and Integrated Marketing Communications

2020

15

200

B Trimester

Hamilton, Tauranga

MRKTG101 or MKTG151

MKTG273, MKTG373, MRKTG303

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations
20B (HAM)
Paper outline 		B Trimester :
13 Jul 2020 - 08 Nov 2020 		Hamilton On-campus 100% internal assessment
20B (TGA)
Paper outline 		B Trimester :
13 Jul 2020 - 08 Nov 2020 		Tauranga On-campus 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

20B (HAM)
Name Day Time Room Dates
Lecture 1 Tue 4:00 PM - 5:00 PM See Moodle, Hamilton Jul 14 - Oct 18
Lecture 2 Thur 4:00 PM - 5:00 PM See Moodle, Hamilton Jul 16 - Oct 18
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
20B (HAM) $840
20B (TGA) $840

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
20B (HAM) $3,673
20B (TGA) $3,673

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

  • Paper details current as of 1 Jun 2024 06:35am
  • Indicative fees current as of 14 Dec 2024 01:20am