For previous occurrences, try the 2023 version of this year.
15
200
MRKTG101 or MKTG151
MKTG255, MKTG355, MRKTG102, MRKTG302
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
Additional information
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