The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Teaching Periods and Locations


18A (HAM) Paper outline	A Trimester : 26 Feb 2018 - 24 Jun 2018	Hamilton	On-campus	100% internal assessment
18B (HAM) Paper outline	B Trimester : 09 Jul 2018 - 04 Nov 2018	Hamilton	On-campus	100% internal assessment

Timetabled lectures

18A (HAM) 18B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Wed	3:00 PM - 5:00 PM	S.G.02, Hamilton	Feb 28 - Jun 3
Lecture 2	Thur	3:00 PM - 4:00 PM	S.G.03, Hamilton	Mar 1 - Jun 3

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 5:00 PM	-	Jul 10 - Oct 14
Lecture 2	Thur	1:00 PM - 2:00 PM	S.G.01, Hamilton	Jul 12 - Oct 14

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


18A (HAM)	$808
18B (HAM)	$808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


18A (HAM)	$3,396
18B (HAM)	$3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG202