This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Teaching Periods and Locations


25A (HAM) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Hamilton	On-campus	100% internal assessment
25A (NET) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Online	Online	100% internal assessment
25A (TGA) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

25A (HAM) 25A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Mon	3:00 PM - 5:00 PM	L.G.03, Hamilton	Feb 17 - May 25

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Fri	12:00 PM - 2:00 PM	TCBD.3.03, Tauranga	Feb 21 - May 25

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


25A (HAM)	$968
25A (NET)	$968
25A (TGA)	$968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


25A (HAM)	$4,553
25A (NET)	$4,553
25A (TGA)	$4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG200