This paper cultivates students' abilities in applying strategic marketing planning processes and concepts to real-world situations. It adopts a managerial perspective.

Teaching Periods and Locations


24A (HAM) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Hamilton	On-campus	100% internal assessment
24A (NET) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Online	Online	100% internal assessment
24A (TGA) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

24A (HAM) 24A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Mon	3:00 PM - 5:00 PM	-	Feb 26 - Jun 2

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Fri	12:00 PM - 2:00 PM	TCBD.3.03, Tauranga	Mar 1 - Jun 2

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24A (HAM)	$913
24A (NET)	$913
24A (TGA)	$913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24A (HAM)	$4,337
24A (NET)	$4,337
24A (TGA)	$4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG200