This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.

Teaching Periods and Locations


23B (HAM) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Hamilton		100% internal assessment
23B (TGA) Paper outline	B Trimester : 10 Jul 2023 - 05 Nov 2023	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23B (HAM) 23B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	4:00 PM - 6:00 PM	-	Jul 11 - Oct 15

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	11:00 AM - 1:00 PM	TCBD.2.03, Tauranga	Jul 10 - Oct 15

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23B (HAM)	$888
23B (TGA)	$888

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23B (HAM)	$4,091
23B (TGA)	$4,091

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG102