15
100
B Trimester
Hamilton, Tauranga
MRKTG202, MKTG255, MKTG355
This paper introduces consumer behaviour and research, relating it to the practice of strategic marketing decisions. Theories are drawn from psychology, anthropology, social and behavioural sciences and taught with a particular emphasis on the consumer decision making process.
Teaching Periods and Locations
- 21B (TGA)B Trimester :12 Jul 2021 - 07 Nov 2021TaurangaOn-campusPaper outline100% internal assessment
21B (HAM) Paper outline | B Trimester : 12 Jul 2021 - 07 Nov 2021 | Hamilton | 100% internal assessment | |
21B (TGA) Paper outline | B Trimester : 12 Jul 2021 - 07 Nov 2021 | Tauranga | On-campus | 100% internal assessment |
Available subjects
Additional information
- Paper details current as of1 Jun 2024 16:04pm
- Indicative fees current as of3 Apr 2025 01:20am