15
100
A Trimester, B Trimester, C Trimester, and other teaching periods
Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Hangzhou City University, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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25A (HAM)
Hamilton, On-campus25A (HAM)A Trimester :24 Feb 2025 - 22 Jun 2025HamiltonOn-campus100% internal assessment -
25A (NET)
Online25A (NET)A Trimester :24 Feb 2025 - 22 Jun 2025OnlineOnline100% internal assessment -
25A (TGA)
Tauranga, On-campus25A (TGA)A Trimester :24 Feb 2025 - 22 Jun 2025TaurangaOn-campus100% internal assessment -
25B (HAM)
Hamilton, On-campus25B (HAM)B Trimester :07 Jul 2025 - 02 Nov 2025HamiltonOn-campus100% internal assessment -
25B (HWC)
Hamilton Waikato College, On-campus25B (HWC)B Trimester :07 Jul 2025 - 02 Nov 2025Hamilton Waikato CollegeOn-campus100% internal assessment -
25B (NET)
Online25B (NET)B Trimester :07 Jul 2025 - 02 Nov 2025OnlineOnline100% internal assessment -
25C (HWC)
Hamilton Waikato College, On-campus25C (HWC)C Trimester :10 Nov 2025 - 15 Feb 2026Hamilton Waikato CollegeOn-campus100% internal assessment -
25G (HAM)
Hamilton, FLEXI mode, Synchronous25G (HAM)G Semester :10 Nov 2025 - 21 Dec 2025Hamilton100% internal assessment -
25VB (VTN)
National Economics University, Vietnam, On-campus25VB (VTN)04 Aug 2025 - 30 Nov 2025National Economics University, VietnamOn-campus100% internal assessment -
25X (ZUC)
Hangzhou City University, Hangzhou China, On-campus25X (ZUC)08 Sep 2025 - 18 Jan 2026Hangzhou City University, Hangzhou ChinaOn-campus100% internal assessment
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25A (HAM) Paper outline |
A Trimester : 24 Feb 2025 - 22 Jun 2025 |
Hamilton | On-campus | 100% internal assessment |
25A (NET) Paper outline |
A Trimester : 24 Feb 2025 - 22 Jun 2025 |
Online | Online | 100% internal assessment |
25A (TGA) Paper outline |
A Trimester : 24 Feb 2025 - 22 Jun 2025 |
Tauranga | On-campus | 100% internal assessment |
25B (HAM) Paper outline |
B Trimester : 07 Jul 2025 - 02 Nov 2025 |
Hamilton | On-campus | 100% internal assessment |
25B (HWC) Paper outline |
B Trimester : 07 Jul 2025 - 02 Nov 2025 |
Hamilton Waikato College | On-campus | 100% internal assessment |
25B (NET) Paper outline |
B Trimester : 07 Jul 2025 - 02 Nov 2025 |
Online | Online | 100% internal assessment |
25C (HWC) Paper outline |
C Trimester : 10 Nov 2025 - 15 Feb 2026 |
Hamilton Waikato College | On-campus | 100% internal assessment |
25G (HAM) Paper outline |
G Semester : 10 Nov 2025 - 21 Dec 2025 |
Hamilton |
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100% internal assessment |
25VB (VTN) Paper outline |
04 Aug 2025 - 30 Nov 2025 | National Economics University, Vietnam | On-campus | 100% internal assessment |
25X (ZUC) Paper outline |
08 Sep 2025 - 18 Jan 2026 | Hangzhou City University, Hangzhou China | On-campus | 100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
HWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.
Available subjects
Additional information
- Paper details current as of 7 Aug 2024 01:03am
- Indicative fees current as of 1 Nov 2024 01:20am