15
100
A Trimester, B Trimester, C Trimester
Hamilton, Hangzhou City University, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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18A (HAM)
Hamilton, On-campus18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campus50% internal assessment, 50% examinations -
18B (HAM)
Hamilton, On-campus18B (HAM)B Trimester :09 Jul 2018 - 04 Nov 2018HamiltonOn-campus50% internal assessment, 50% examinations -
18C (ZUC)
Hangzhou City University, Hangzhou China, On-campus18C (ZUC)C Trimester :17 Sep 2018 - 27 Jan 2019Hangzhou City University, Hangzhou ChinaOn-campus50% internal assessment, 50% examinations
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18A (HAM) Paper outline |
A Trimester : 26 Feb 2018 - 24 Jun 2018 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
18B (HAM) Paper outline |
B Trimester : 09 Jul 2018 - 04 Nov 2018 |
Hamilton | On-campus | 50% internal assessment, 50% examinations |
18C (ZUC) Paper outline |
C Trimester : 17 Sep 2018 - 27 Jan 2019 |
Hangzhou City University, Hangzhou China | On-campus | 50% internal assessment, 50% examinations |
Available subjects
Additional information
- Paper details current as of 31 May 2024 19:57pm
- Indicative fees current as of 1 Nov 2024 01:20am