MKTG558

Creativity and Marketing

2022
This paper is not offered for 2022

For previous occurrences, try the 2021 version of this year.

15

500

Emphasising the importance and role of creativity in marketing, this paper covers: product applications, motivation and creativity, creating creative environments, evaluation, advertising and NPD, creative thinking processes, judging creativity.

Timetabled lectures

This paper has no scheduled lectures - check for other activities in the online timetable for this paper.

Additional information

  • Indicative fees current as of 30 Oct 2025 01:20am