30
500
A Trimester
Hamilton
60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
Teaching Periods and Locations
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18A (HAM)
Hamilton, On-campus
18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campusPaper outline100% internal assessment
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18A (HAM) Paper outline |
A Trimester : 26 Feb 2018 - 24 Jun 2018 |
Hamilton | On-campus | 100% internal assessment |
Timetabled lectures
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18A (HAM)
| Name | Day | Time | Room | Dates |
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| Lecture 1 | Tue | 1:00 PM - 3:00 PM | - | Feb 27 - Jun 3 |
| Lecture 2 | Fri | 9:00 AM - 11:00 AM | MSB.1.03, Hamilton | Mar 2 - Jun 3 |
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 18A (HAM) | $1,898 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 18A (HAM) | $6,993 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 31 May 2024 19:56pm
- Indicative fees current as of 8 Jan 2025 01:20am