MKTG472

Managing Creativity and Innovation

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

20

400

MKTG151 or MKTG209

MKTG372

To help students create new ideas and manage innovation better, this paper teaches how to release and actualise creative and innovative energies in firms, especially in advertising and product development.

Additional information

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