MKTG453

International Marketing

2022
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For previous occurrences, try the 2021 version of this year.

20

400

MINT271, MINT351, MKTG251 or MKTG351

MKTG353 and AGRI303 and MINT453

The unique characteristics of the international environment present a challenge to the marketer's skills. This paper examines a wide range of issues facing organisations involved in international marketing activities.

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