This paper is not offered for 2020
For previous occurrences, try the 2019 version of this year.
20
300
MKTG258, MKTG458
Relationships are a source of sustainable value creation and well-being. This paper focuses on relational marketing strategy, and will develop for participants a critical insight into the issues of managing marketing relationships in accord with principles of corporate social responsibility and sustainable society.
Additional information
- Indicative fees current as of 29 Oct 2024 01:20am