MKTG275

This paper provides students with an applied understanding of methods and practice in marketing analytics and basic data science for business. Study will be based on business questions and problems, requiring students to plan for delivery of relevant and applicable solutions, and to deliver proposed solutions in a professional, skilful manner through data selection, analysis, data visualisation and content delivery. Students will be exposed to a variety of data sources and learn a wide range of techniques that can be applied in real world situations and that will be useful both in other courses, but also after graduation.