MKTG273

Integrated Marketing Promotions

2023
This paper is not offered for 2023

For previous occurrences, try the 2022 version of this year.

20

200

This paper provides students with an applied application of advertising and promotional strategy. Students will understand the importance of these areas in the development of an organisation's brand positioning strategy.

Additional information

  • Indicative fees current as of 18 Aug 2024 01:20am