MINT452

Advertising and Promotional Strategy

2021
This paper is not offered for 2021

For previous occurrences, try the 2020 version of this year.

20

400

This paper provides an understanding of the promotional process from a management perspective, including creative strategy and execution, media strategy and the role of promotion in society.

Additional information

  • Indicative fees current as of 29 Oct 2024 01:20am