This paper is not offered for 2021
For previous occurrences, try the 2020 version of this year.
20
300
MCOM239
Event management is a strategic public relations, marketing and communication tool for organisations of all sizes. This experiential learning paper draws together best practice in event and communication management from a practical business and operational perspective. The paper covers all aspects of event planning. Students will research, design, plan and implement an event for a client.
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