LCOMM203

The purpose of the paper is to introduce students to the art and science of communication consulting. Many organisations identify communication and marketing challenges, and internal and external consultants are utilised to assess the problems, identify solutions, implement changes, and evaluate the impact of those changes. In this manner, communication consulting follows an action research methodology. Communication and marketing practitioners need a strong foundation in research methodology and research methods for assessing challenges and identifying ways of improvement. Otherwise, consulting solutions can be a waste of resources or create further damage.