This paper introduces the use of action research methodology for identifying communication/marketing strengths, weaknesses and opportunities in various organisations including business, government and non-profits. Needs assessments and interventions are covered.
Teaching Periods and Locations
- 18A (HAM)A Trimester :26 Feb 2018 - 24 Jun 2018HamiltonOn-campusPaper outline100% internal assessment
18A (HAM) Paper outline | A Trimester : 26 Feb 2018 - 24 Jun 2018 | Hamilton | On-campus | 100% internal assessment |
Available subjects
Additional information
- Paper details current as of31 May 2024 19:57pm
- Indicative fees current as of8 Jan 2025 01:20am