This paper presents a strategic view of marketing to illustrate what drives value for customers, organisations and stakeholders in an ever changing environment. Learn core marketing concepts and understand how to develop and present a strategic marketing plan.

Teaching Periods and Locations


23A (HAM) Paper outline	A Trimester : 27 Feb 2023 - 25 Jun 2023	Hamilton		100% internal assessment
23C (HAM) Paper outline	C Trimester : 13 Nov 2023 - 18 Feb 2024	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

23A (HAM) 23C (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Tue	2:00 PM - 5:00 PM	MSB.1.36 / MSB.1.37, Hamilton	Feb 28 - Jun 4

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Thur	2:00 PM - 5:00 PM	MSB.1.36 / MSB.1.37 / MSB.0.21, Hamilton	Nov 16 - Dec 17

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


23A (HAM)	$1,043
23C (HAM)	$1,043

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


23A (HAM)	$4,261
23C (HAM)	$4,261

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

EXMBM522

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Additional information

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