Marketing is about understanding and creating customer value and is at the heart of any successful organisation.

Teaching Periods and Locations

Occurrence Code The occurrence code shows when and where the paper occurrence is offered e.g. 24 (2024) year + A (trimester/teaching period) + HAM (Hamilton).	Teaching Period The trimester or teaching period, start and end dates for the paper occurrence.	Location Where the paper occurence is offered.	Delivery mode How the paper occurrence will be offered - in-person, online, or blended (FLEXI) to suit both in-person and online audiences.	Assessment weighting The internal assessment examination weighting indicates how much of the paper is internally assessed and how much is formally examined. Examinations are scheduled in a formal examination period.
21J (HAM)	Cancelled	Contact the School or Faculty Office for more information.
21M (HAM)	Cancelled	Contact the School or Faculty Office for more information.
21N (HAM) Paper outline	03 May 2021 - 13 Jun 2021	Hamilton	FLEXI mode, Synchronous FLEXI (flexible) mode is learning that is available both on-campus or online. To see whether the offering is FlexiSync (some learning occurs at specific points in time) or FlexiAsync (learning can take place at any time), see the Paper Outline.	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

Name	Day	Time	Room	Dates
Lecture 1	Mon	2:00 PM - 5:00 PM	MSB.1.20, Hamilton	May 3 - May 9
Lecture 2	Wed	2:00 PM - 5:00 PM	MSB.1.36, Hamilton	May 5 - May 9
Lecture 3	Fri	3:00 PM - 5:00 PM	MSB.1.21, Hamilton	May 7 - May 9
Lecture 3 *LAB	Fri	2:00 PM - 3:00 PM	MSB.0.22, Hamilton	May 7 - May 9
Lecture 4	Mon	2:00 PM - 5:00 PM	MSB.1.20, Hamilton	May 10 - May 16
Lecture 5	Wed	2:00 PM - 5:00 PM	MSB.1.36, Hamilton	May 12 - May 16
Lecture 6	Fri	3:00 PM - 5:00 PM	MSB.1.21, Hamilton	May 14 - May 16
Lecture 6 *LAB	Fri	2:00 PM - 3:00 PM	MSB.0.22, Hamilton	May 14 - May 16
Lecture 7	Mon	2:00 PM - 5:00 PM	MSB.1.20, Hamilton	May 17 - May 23
Lecture 8	Wed	2:00 PM - 5:00 PM	MSB.1.36, Hamilton	May 19 - May 23
Lecture 9	Fri	3:00 PM - 5:00 PM	MSB.1.21, Hamilton	May 21 - May 23
Lecture 9 *LAB	Fri	2:00 PM - 3:00 PM	MSB.0.22, Hamilton	May 21 - May 23

Visit the online timetable for this paper for more details

Indicative Fees

Occurrence When (the year and trimester) the paper occurence is offered.	Domestic Tuition Fee Domestic student fees are a singular tuition fee.
21J (HAM)	$998
21M (HAM)	$998
21N (HAM)	$998

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Occurrence When (the year and trimester) the paper occurence is offered.	International Tuition Fee International student fees are a singular fee.
21J (HAM)	$3,857
21M (HAM)	$3,857
21N (HAM)	$3,857

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Additional information

Subject regulations

EXMBM522

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Additional information