This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Teaching Periods and Locations


20A (HAM) Paper outline	A Trimester : 02 Mar 2020 - 28 Jun 2020	Hamilton	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

20A (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 5:00 PM	-	Mar 3 - May 17
Lecture 2	Thur	3:00 PM - 5:00 PM	MSB.0.01, Hamilton	Mar 5 - May 17

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


20A (HAM)	$1,975

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


20A (HAM)	$7,489

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG551