15
100
A Trimester, B Trimester, and other teaching periods
Hamilton, Online, Tauranga, Hamilton Waikato College, National Economics University, Vietnam, Hangzhou City University, Hangzhou China
MKTG151 and MKTG209
To see available locations for each teaching period, view the teaching periods and locations table.
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Teaching Periods and Locations
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24A (HAM)
Hamilton, On-campus
24A (HAM)A Trimester :26 Feb 2024 - 23 Jun 2024HamiltonOn-campusPaper outline100% internal assessment -
24A (NET)
Online
24A (NET)A Trimester :26 Feb 2024 - 23 Jun 2024OnlineOnlinePaper outline100% internal assessment -
24A (TGA)
Tauranga, On-campus
24A (TGA)A Trimester :26 Feb 2024 - 23 Jun 2024TaurangaOn-campusPaper outline100% internal assessment -
24B (HAM)
Hamilton, On-campus
24B (HAM)B Trimester :08 Jul 2024 - 03 Nov 2024HamiltonOn-campusPaper outline100% internal assessment -
24B (HWC)
Hamilton Waikato College, On-campus
24B (HWC)B Trimester :08 Jul 2024 - 03 Nov 2024Hamilton Waikato CollegeOn-campusPaper outline100% internal assessment -
24B (NET)
Online
24B (NET)B Trimester :08 Jul 2024 - 03 Nov 2024OnlineOnlinePaper outline100% internal assessment -
24C (HWC)CancelledContact the School or Faculty Office for more information.
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24G (HAM)
Hamilton, FLEXI mode, Synchronous
24G (HAM)G Semester :11 Nov 2024 - 22 Dec 2024HamiltonPaper outline100% internal assessment -
24VB (VTN)
National Economics University, Vietnam, On-campus
24VB (VTN)15 Jul 2024 - 10 Nov 2024National Economics University, VietnamOn-campusPaper outline100% internal assessment -
24X (ZUC)
Hangzhou City University, Hangzhou China, On-campus
24X (ZUC)02 Sep 2024 - 19 Jan 2025Hangzhou City University, Hangzhou ChinaOn-campusPaper outline100% internal assessment
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24A (HAM) Paper outline |
A Trimester : 26 Feb 2024 - 23 Jun 2024 |
Hamilton | On-campus | 100% internal assessment |
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24A (NET) Paper outline |
A Trimester : 26 Feb 2024 - 23 Jun 2024 |
Online | Online | 100% internal assessment |
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24A (TGA) Paper outline |
A Trimester : 26 Feb 2024 - 23 Jun 2024 |
Tauranga | On-campus | 100% internal assessment |
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24B (HAM) Paper outline |
B Trimester : 08 Jul 2024 - 03 Nov 2024 |
Hamilton | On-campus | 100% internal assessment |
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24B (HWC) Paper outline |
B Trimester : 08 Jul 2024 - 03 Nov 2024 |
Hamilton Waikato College | On-campus | 100% internal assessment |
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24B (NET) Paper outline |
B Trimester : 08 Jul 2024 - 03 Nov 2024 |
Online | Online | 100% internal assessment |
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24C (HWC) |
Cancelled | Contact the School or Faculty Office for more information. | ||
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24G (HAM) Paper outline |
G Semester : 11 Nov 2024 - 22 Dec 2024 |
Hamilton |
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100% internal assessment |
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24VB (VTN) Paper outline |
15 Jul 2024 - 10 Nov 2024 | National Economics University, Vietnam | On-campus | 100% internal assessment |
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24X (ZUC) Paper outline |
02 Sep 2024 - 19 Jan 2025 | Hangzhou City University, Hangzhou China | On-campus | 100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
HWC and NWC occurrences of this paper are exclusively for International Diploma students. Please contact the University of Waikato College for more information. NVT and VTN occurrences of this paper are exclusively for National Economics University students. Please contact the Waikato Management School for more information. The ZUC occurrence of this paper is exclusively for Zhejiang University City College students. Please contact the Waikato Management School for more information.
Timetabled lectures
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24A (HAM)
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24A (TGA)
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24B (HAM)
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24B (HWC)
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24G (HAM)
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Mon | 11:00 AM - 1:00 PM | - | Feb 26 - Jun 2 |
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Tue | 12:00 PM - 2:00 PM | TCBD.2.03, Tauranga | Feb 27 - Jun 2 |
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Mon | 2:00 PM - 4:00 PM | - | Jul 8 - Oct 13 |
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Tue | 2:00 PM - 4:00 PM | - | Jul 9 - Oct 13 |
| Name | Day | Time | Room | Dates |
|---|---|---|---|---|
| Lecture 1 | Tue | 10:00 AM - 2:00 PM | MSB.1.20, Hamilton | Nov 12 - Dec 22 |
| Lecture 2 | Thur | 10:00 AM - 2:00 PM | MSB.1.21 / MSB.1.20, Hamilton | Nov 14 - Dec 22 |
Indicative Fees
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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| 24A (HAM) | $913 |
| 24A (NET) | $913 |
| 24A (TGA) | $913 |
| 24B (HAM) | $913 |
| 24B (HWC) | $913 |
| 24B (NET) | $913 |
| 24C (HWC) | $913 |
| 24G (HAM) | $913 |
| 24VB (VTN) | $913 |
| 24X (ZUC) | $913 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
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|---|---|
| 24A (HAM) | $4,337 |
| 24A (NET) | $4,337 |
| 24A (TGA) | $4,337 |
| 24B (HAM) | $4,337 |
| 24B (HWC) | $4,337 |
| 24B (NET) | $4,337 |
| 24C (HWC) | $4,337 |
| 24G (HAM) | $4,337 |
| 24VB (VTN) | $4,337 |
| 24X (ZUC) | $4,337 |
You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
Available subjects
Additional information
- Paper details current as of 1 Jun 2024 23:24pm
- Indicative fees current as of 14 Dec 2024 01:20am