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ANTHY515Ethnographic Research Methods (2025)

This paper provides an in depth introduction to ethnographic research, including its ethical, theoretical, and methodical components.

25A (Hamilton)

BUSAN543Applied Business Analytics (2025)

This paper enables students to understand applied business analytics including data management and analytics tools, develop critical thinking skills, and apply these to various business contexts. By the end of this paper...

25B (Hamilton), 25B (Online)

DIGIB555Digital Business Management (2025)

A focus on the successful management of digital business applications based on rapidly evolving technologies; from business case to competitive impact.

25A (Hamilton), 25A (Online)

INMGT517Current Issues in International Management (2025)

This paper identifies and examines a wide range of current management issues, both internal and external to the organisation, that impact on international managers operating across national borders. It helps students und...

25C (Online)

MRKTG101Fundamentals of Successful Marketing (2025)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

25A (Hamilton), 25A (Online), 25A (Tauranga), 25B (Hamilton), 25B (Hamilton Waikato College), 25B (Online), 25C (Hamilton Waikato College), 25G (Hamilton), 25VB (National Economics University, Vietnam), 25X (Hangzhou City University, Hangzhou China)

MRKTG203Integrated Marketing Communications (2025)

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation...

25B (Hamilton), 25B (Online), 25B (Tauranga)

PUBRL303Events Management (2025)

This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.

25A (Hamilton)

STMGT525Entrepreneurship, Theory and Practice (2025)

Entrepreneurship and new venture creation provide a major impetus for economic growth and development. This paper introduces the key issues and questions relating to the theoretical perspectives on entrepreneurship.

25A (Hamilton)

THMGT201Visitor Experiences (2025)

The design of visitor experiences should anticipate and respond to changing demand and behaviour. This paper creates scenarios for innovative ways to sustain the connected tourism, hospitality and event economy.

25A (Hamilton)

THMGT203Tourism and Hospitality Enterprise Management (2025)

This paper examines contemporary trends in the management of operations and service in the tourism and hospitality enterprise, strategies for hospitality human resource, ethics, business sustainability and environmental ...

25B (Hamilton)

THMGT301Commercial Accommodation Management (2025)

The design of visitor experiences should anticipate and respond to changing demand and behaviour. This paper analyses the nature of visitor experiences and patterns of demand for the tourism, hospitality and event indust...

25B (Hamilton)

THMGT303Destination Management (2025)

Destinations are the core of tourism offering attributes that meet tourist needs. However, social, cultural, environmental and economic consequences result, and the paper examines ways in which these might be managed.

25A (Hamilton)