TOMG501
International Tourism and Hospitality Marketing
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30
500
This paper provides students with an in-depth understanding of skills and knowledge required in tourism and hospitality marketing and research from an international perspective. The paper covers an appraisal of international tourism and hospitality markets; understanding of diversity and differences; strategies for international tourism and hospitality marketing; use and role of research.
Additional information
- Indicative fees current as of 7 Jul 2024 01:20am