This paper focuses on the role of marketing in business, introducing students to marketing research, consumer behaviour, and analysis as essential tools for developing brand-positioning strategies that create value.
Teaching Periods and Locations
- 21A (HAM)A Trimester :01 Mar 2021 - 27 Jun 2021HamiltonOn-campusPaper outline100% internal assessment
- 21J (HAM)CancelledContact the School or Faculty Office for more information.
- 21N (HAM)CancelledContact the School or Faculty Office for more information.
21A (HAM) Paper outline | A Trimester : 01 Mar 2021 - 27 Jun 2021 | Hamilton | On-campus | 100% internal assessment |
21J (HAM) | Cancelled | Contact the School or Faculty Office for more information. | ||
21N (HAM) | Cancelled | Contact the School or Faculty Office for more information. |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of1 Jun 2024 16:00pm
- Indicative fees current as of8 Jan 2025 01:20am