For previous occurrences, try the 2022 version of this year.
30
500
MKTG555
This advanced level paper uses a student-centred seminar format to explore characteristics of consumers' decision making, owning, and consuming behaviour. Students study a wide range of both current and classic developments in the consumer behaviour literature. Choosing a few topics to study closely allows students to critically evaluate and extend ideas in the literature and to draw implications for consumers, policy makers, and marketers.
Additional information
- Indicative fees current as of 18 Aug 2024 01:20am