This paper is not offered for 2024
For previous occurrences, try the 2023 version of this year.
30
500
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT553 or MKTG553
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
Additional information
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