30
500
Online
MRKTG101 and MRKTG200 (or instructor's discretion).
MINT552 or MKTG552
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
Teaching Periods and Locations
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24B (NET)CancelledContact the School or Faculty Office for more information.
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24B (NET) |
Cancelled | Contact the School or Faculty Office for more information. |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 2 Jun 2024 01:00am
- Indicative fees current as of 18 Aug 2024 01:20am