MRKTG552

Advanced Advertising Strategy

2022

30

500

B Trimester

Online

MRKTG101 and MRKTG200 (or instructor's discretion).

MINT552 or MKTG552

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

Teaching Periods and Locations

22B (NET)
Paper outline
B Trimester :
18 Jul 2022 - 13 Nov 2022
Online Online 100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Indicative Fees

  • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
22B (NET) $2,031

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

22B (NET) $8,100

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Additional information

  • Paper details current as of 1 Jun 2024 19:30pm
  • Indicative fees current as of 11 Dec 2024 01:20am