This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Teaching Periods and Locations


24A (HAM) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Hamilton		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

24A (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Tue	3:00 PM - 5:00 PM	MSB.1.03, Hamilton	Feb 27 - Jun 2
Lecture 2	Thur	1:00 PM - 3:00 PM	MSB.1.03, Hamilton	Feb 29 - Jun 2

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24A (HAM)	$2,145

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24A (HAM)	$9,033

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG551