This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and addresses issues in building and managing brands over time.

Teaching Periods and Locations


25A (HAM) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Hamilton		100% internal assessment
25A (TGA) Paper outline	A Trimester : 24 Feb 2025 - 22 Jun 2025	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

25A (HAM) 25A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Fri	11:00 AM - 1:00 PM	L.G.03, Hamilton	Feb 21 - May 25

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	1:00 PM - 2:00 PM	TCBD.G.03, Tauranga	Feb 17 - May 25
Lecture 2 *WORKSHOP	Thur	9:00 AM - 11:00 AM	TCBD.2.09, Tauranga	Feb 20 - May 25

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


25A (HAM)	$968
25A (TGA)	$968

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


25A (HAM)	$4,553
25A (TGA)	$4,553

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG308