For previous occurrences, try the 2023 version of this year.
15
300
MKTG151 or MRKTG101
MKTG255, MKTG355, MKTG455 and MRKTG202
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
Additional information
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