15
300
A Trimester, B Trimester
Hamilton, Tauranga
MKTG151 or MRKTG101
MKTG255, MKTG355, MKTG455 and MRKTG202
To see available locations for each teaching period, view the teaching periods and locations table.
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
Teaching Periods and Locations
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19A (HAM)
Hamilton, On-campus19A (HAM)A Trimester :25 Feb 2019 - 23 Jun 2019HamiltonOn-campus100% internal assessment -
19B (HAM)
Hamilton, On-campus19B (HAM)B Trimester :08 Jul 2019 - 03 Nov 2019HamiltonOn-campus100% internal assessment -
19B (TGA)
Tauranga, On-campus19B (TGA)B Trimester :08 Jul 2019 - 03 Nov 2019TaurangaOn-campus100% internal assessment
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19A (HAM) Paper outline |
A Trimester : 25 Feb 2019 - 23 Jun 2019 |
Hamilton | On-campus | 100% internal assessment |
19B (HAM) Paper outline |
B Trimester : 08 Jul 2019 - 03 Nov 2019 |
Hamilton | On-campus | 100% internal assessment |
19B (TGA) Paper outline |
B Trimester : 08 Jul 2019 - 03 Nov 2019 |
Tauranga | On-campus | 100% internal assessment |
If your paper outline is not linked below, try the previous year's version of this paper.
Available subjects
Additional information
- Paper details current as of 31 May 2024 23:32pm
- Indicative fees current as of 18 Aug 2024 01:20am