This paper is not offered for 2018
15
300
MKTG151 or MRKTG101
MKTG255, MKTG355, MKTG455 and MRKTG202
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
Additional information
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