This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

Teaching Periods and Locations


24A (HAM) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Hamilton		100% internal assessment
24A (TGA) Paper outline	A Trimester : 26 Feb 2024 - 23 Jun 2024	Tauranga		100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

24A (HAM) 24A (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Thur	9:00 AM - 11:00 AM	L.G.04, Hamilton	Feb 29 - May 26
Lecture 2 *ONLINE	Thur	9:00 AM - 11:00 AM	ON-LINE, Hamilton	Mar 7 - Jun 2

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1 *ONLINE	Thur	9:00 AM - 11:00 AM	ONLINE, Tauranga	Feb 29 - Jun 2

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24A (HAM)	$913
24A (TGA)	$913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24A (HAM)	$4,337
24A (TGA)	$4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG205

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Business Analytics

Additional information

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