This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


24B (HAM) Paper outline	B Trimester : 08 Jul 2024 - 03 Nov 2024	Hamilton	On-campus	100% internal assessment
24B (NET) Paper outline	B Trimester : 08 Jul 2024 - 03 Nov 2024	Online	Online	100% internal assessment
24B (TGA) Paper outline	B Trimester : 08 Jul 2024 - 03 Nov 2024	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

24B (HAM) 24B (TGA)

Name	Day	Time	Room	Dates
Lecture 1 *FIRST WEEK ONLY	Tue	9:00 AM - 10:00 AM	S.1.04, Hamilton	Jul 9 - Jul 14
Lecture 2	Thur	3:00 PM - 5:00 PM	L.G.02, Hamilton	Jul 11 - Oct 13

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	TCBD.3.05, Tauranga	Jul 8 - Oct 13
Lecture 2 *WORKSHOP	Wed	2:00 PM - 3:00 PM	TCBD.2.12, Tauranga	Jul 10 - Oct 13

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


24B (HAM)	$913
24B (NET)	$913
24B (TGA)	$913

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


24B (HAM)	$4,337
24B (NET)	$4,337
24B (TGA)	$4,337

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

MRKTG203

Teaching Periods and Locations

Timetabled lectures

Indicative Fees

Available subjects

Marketing

Tourism and Hospitality Management

Additional information

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